You are the boss. You are told that last month your business spent $20,000 on advertising and your sales were only $40,000. With all of your other costs you barely break even. Should you spend even more on advertising or should you spend less? What if your bookkeeper had recorded thousands of dollars of unrelated expenses as advertising and actually you really spent $5,000 on advertising? How might that affect your decision to spend more or less on advertising?
To tell the truth, the above example is an actual example and it or some version of it plays out in businesses every month. It is difficult enough to make good business decisions when there is accurate information available but it is a crap shoot when the numbers are wrong.
When we look at financial reports we see numbers and some of those numbers mean more to us than others. The numbers don’t necessarily have to be 100% accurate to still be useful. If the actual amount spent on advertising was actually $20,099 then any decision I make when you tell me it was $20,000 is not likely to be any different. But what about a discussion of how many employees work for you? In today’s world it might make a big difference if you are told that you have 97 employees when in fact you have 101 employees.
I bring the experience necessary to sort things out. I help my clients determine how to record financial transactions in a fashion that produces the accuracy they need without getting crazy. I work with you so you “don’t count on the wrong numbers”.
