I am in the process of creating the message that explains in concise terms what I am about, what I hope to do for a select group of clients. I will use this blog to list the message in brain storming format.
1) Many businesses fail because bad decisions are made based on bad information. Others may succeed but could have done far better if they had good information.
2) Information comes in more ways than just financial. However, getting financial information correct is not that difficult (and is a topic which I know most about).
3) Financial information can be thought of in many ways but the following is a very good working model: transactions are recorded in some fashion, often on a computer and often using Quickbooks. The transactions are summarized and reports can be prepared in the form of financial information.
4) The financial information produced from Quickbooks can be (but generally is not) used to make better business decisions. The reason it is not often used in making business decisions is because business owners understand that the financial information is flawed.
5) My goal is to first correct the financial information and restore confidence in the validity of that information; next teach the bookkeeper how to do a better job; and finally assist the business owners in understanding the financial information and assist the business owners in the strategic planning process.
This will just be the beginning…..